UNK students discussing marketing

Business Administration Comprehensive - Marketing Emphasis

Make your passion your career. Everything must be marketed—sports, vacations, fashion, financial services, health care and pharmaceuticals. In this field, there is always a high demand for motivated and educated graduates. From advertising to retailing, and from sales to research, the marketing world is one with a vast amount of opportunities. If you love a fast-paced environment filled with constant challenges and changes, a Marketing major at the University of Nebraska at Kearney is right for you.

graduate salaries

$30,000-39,999

82%

$40,000-49,999

18%

CAREER OPPORTUNITIES WITH THIS DEGREE

  • Package designer
  • Consumer researcher
  • Public relations
  • Account manager
  • Merchandise manager
  • Human resources
  • Sales
  • Statistical service researcher
  • Store manager
  • Research manager
  • Product strategist
  • Media selection and promotion

job placements

based on 100% response rate of CBT graduates

86% placed

86%
placed

89% full-time

89%
full-time

11% graduate school

11%
graduate school

Paige Kristensen
“I took a tour of UNK, got on campus, loved my tour guide, loved everyone I saw. The professors were saying hi to me. I wasn't even a student yet. They were saying hi to me. I felt, like, instantly at home, and now that I've been here a year already, almost, have a year and a semester down, I know that this is where I was supposed to be. Full heartedly know that Kearney is where I'm supposed to be.”

Paige Kristensen

Business Administration/Sports Marketing Emphasis